Programmatic Questions

200 Interview Questions for Programmatic Analyst/ Strategist/ Account Manager/ Campaign Manager/ Coordinator/ Inventory Manager/ Programmatic Ad Sales

1. How does your everyday work look like in Ad Tech?
2. Do you directly handle the campaigns on behalf of the clients?
3. Which is one of the most difficult/ challenging part to deal?
4. How do you define yourself as a Good Analyst?
5. How many clients do you handle?
6. Which is the highest revenue campaign you’ve handled?
7. Do you manage a team, or an individual consultant?
8. Is there any situation where you feel it’s tough to make the client understand the scenario?
9. Do you have knowledge in media planning?
10. What are the auction models in Programmatic?
11. How can you explain auction models in Layman's term?
12. How would you know how much budget should be allocated for any campaign?
13. What is approach of campaign optimization?
14. What are the steps you perform for optimization?
15. How often do you pull reports?
16. Do you pull reports yourself, or wait for the client to share?
17. How do you compare reports from 3rd party?
18. What all formulas do you use when comparing discrepancy reports from 3rd party
19. If you’ve given a specific budget to plan a campaign, how would you start planning it?
20. How would you approach the client to use PMP deals, or RTB in layman’s term?
21. Why impression discrepancies occur?
22. How to cope up with impression discrepancy?
23. How do you troubleshoot discrepancies? And how do you share the insights with the client?
24. What is a macro? How does it work?
25. How does cachebuster macro work?
26. Why cachebuster macro is required?
27. What is cachebuster macro isn’t implemented?
28. What are the possible scenarios of discrepancy between Moat and a DSP?
29. What if 3rd party is recording more impressions than DFP?
30. What if the 3rd party tags don’t have macros in it? Will DBM count an impression?
31. Will a DBM/DFP macro be readable by 3rd party?
32. What all are the ad formats or platforms that you’ve worked with?
33. What will be the optimal suggestion to increase the conversions?
34. How much do you have knowledge in Google Analytics?
35. Do you have knowledge with Analytics setup and reporting?
36. What is the difference between VAST and VPAID?
37. What is brand safety? How does it work?
38. How do you implement brand safety?
39. In terms of Brand Safety, what are your views?
40. How do you handle Ad Fraud?
41. Do you work on audience integration or segmentation?
42. How do you implement pixels?
43. Do you implement the pixels yourself in the client’s page?
44. How do you troubleshoot issues with pixels implementation?
45. What all parameters do you check when troubleshooting pixel implementation?
46. Have you worked on audience mapping? Or audience integration?
47. How do you know if the pixel is firing in the page?
48. Which tools do you use to work with pixels?
49. If an ad isn’t displaying as intended, do you create test page to preview?
50. What all steps do you perform if client says ‘my ad isn’t serving’?
51. What all tools do you use when troubleshooting an ad delivery?
52. How good are you with Google Developer Tools or Charles?
53. How often do you use web debugging tools?
54. What are the possibilities of LI not spending?
55. What is an Active View and how does it work?
56. How much comfortable are you with in-app ad serving?
57. How in-app conversions are tracked by third party tools?
58. What are the prerequisites of setting up a YouTube campaign in DBM?
59. What are some possible reasons for the difference in viewability across the two line items?
60. Can I use sensitive category creatives with Affinity audience?
61. What is viewability?
62. What is eCPM?
63. What are the possibilities that an LI will underspend?
64. How do you troubleshoot underspend campaign?
65. What if my TrueView campaign is overpend without making any changes?
66. Why DV360 over Google Ads?
67. How should my client plan to spend for DV360 over the next 3 month?
68. What are the KPIs that they will achieve via DV360?
69. Do you handle billing of your campaigns?
70. How do you present the performance of any campaign at the end of the flight? By any reports or presentation?
71. A client needs to set up a new store. He has an existing store in a metro city. Product is Apparel (fashion brand). How do you plan and setup the campaign to get more visitors in the new store?
72. What will be the approach, strategy, budget, creative format/ type
73. Which audiences will you prefer for fashion: Google audience or 3rd party? And why?
74. What might be the age group?
75. What message would you like to deliver through the creative?
76. How much budget should be allocated? How do you know how much budget is required?
77. How do you implement Header Bidding?
78. What is header bidding?
79. Are you familiar with Adx rules, blacklisting urls?
80. Hove you worked with other DSPs?
81. Are you familiar with DCM trafficking?
82.  What is Ad Mediation?
83. What is CDP and DMP?
84. How DMPs work?
85. Have you ever worked on Salesforce or Krux?
86. What is Cookie Syncing and Cookie matching?
87. How do you Integrate DMPs data into your platform?
88. What all tools have you handled in Ad Tech?
89. How do you compare performance with the help of Analytics?
90. Have you worked on in-app platform, or with SDK?
91. What all information are passed in an Ad Call?
92. Have you handled any other Demand Platform except DBM?*
93. How timeout is defined in Prebid?
94. How do you allocate accounts to your campaign manager (being an AM)?
95. Why Header Bidding / Prebid Code is implemented on the Header Part?
96. What will happen if I implement Prebid script on the Body?
97. How does the Programmatic Advertisement Ecosystem look like?
98. What are the challenges in handling an ad ops team? 

Set 1

1. Discuss your experience with programmatic native advertising.
2. How would you work around mobile ad blocking?
3. Do you have experience dealing with digital ad fraud?
4. What has been your most successful mobile video campaign?
5. What strategies do you use to create content that engages consumers by speaking to their values?
6. How do you measure the impact of native advertising?
7. Discuss three reasons why account managers need to be proactive with clients.
8. Describe your process in determining whether or not to take a client’s business.
9. Have you initiated new ideas or better ways to do something than was currently being done?
10. Talk about a time when a client disagreed with the advertising plan. How did you resolve the problem?
11. What is the best way to show you disagree with an idea?
12. How do you go about becoming an expert on the client’s business?
13. Have you ever said “no” to a client? If so, why?
14. Have you done anything to promote the agency to the client, beyond the work on your account?
15. Have you gone out of your way to integrate yourself into the client’s business? How?
16. What is the biggest crises with a client you have handled? What happened?
17. What trade publications do you subscribe to?
18. Do you think there is an ethical boundary in native advertising?
19. How do you identify possible client objections to the creative work?
20. Do you believe that native advertising is a fad or here to stay?
21. What is your level of experience with data mining and analytics?

Set 2 :

1. Why are you interested in advertising as a career?
2. Describe an ad campaign that you think worked well.
3. Describe an ad campaign that you think did not work well.
4. What is your favorite campaign (both past and present) and why?
5. What tools have you used to create ad campaigns?
6. Do you have media planning experience?
7. How would you integrate social media into a national ad campaign?
8. If advertising became obsolete, what would be your next career choice, and why?
9. What keeps you motivated?
10. Explain the creative strategy and impact on the public of one of our current clients.
11. How do you measure the effectiveness of an advertising campaign?
12. How would you design and implement an advertising campaign for a new consumer product?
13. How would you persuade a customer that a product you are advertising is better than the competition's product?
14. What steps would you take to handle an unhappy client?
15. Do you believe that any publicity, even bad publicity, is good publicity?
16. What qualities do you think are needed to be successful in this field?
17. What are the major trends in advertising today?
18. What is the difference between marketing, sales, and advertising?
19. What is the most effective way to measure and track advertising campaigns?
20. What do you consider to be the most effective form of advertising and why?
21. Explain in one sentence, this company’s mission?
22. Do you understand this company's target market and clients?
23. How would you describe this agency?
24. Why would this agency be a good fit for you?
25. What unique skills and talent can you contribute to this company?

Set 3 :

1. hich media platform is best suited for running traffic in markets like weight loss or dating?
2. Do you have an understanding of HTML, JavaScript, CSS?
3. What are the tools that you use in AdOps?
4. What are the steps taken to resolve the discrepancy between two different ad servers?
5. Why are IP addresses not so reliable on mobile?
6. Campaign A is having CTR 7%, Campaign B having CTR 0.2$ while campaign C having CTR as 3%. Which one is the most performing campaign?
7. CPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?
8. Campaign A has CTR 6%, Campaign B has CTR 2% and Campaign C has CTR 3.5%, suppose the cost is $1000 and Impression as 10,000. Calculate CPC for all three campaign and mention which Campaign will have the lowest CPC?
9. Tell one scenario where you will prefer CPC model then CPM model?
10. Calculate CPC for a campaign that costs $5 CPM and generates 50 clicks and 10,000 Impressions.
11. Which measurement metric can help you in deciding the campaign type between CPC and CPM?
12. A campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?
13. A Publisher rate for CPM type is $5 and $0.5 for CPC campaign type; say Impressions to be bought is 1,000,000. Now suppose the CTR is 5%, so which campaign type will be beneficial for the advertiser to take in such scenario?
14. A campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?
15. Calculate CPM for a campaign that costs $2 CPC and generates 50 clicks in 10,000 Impressions which results in total spent (cost) as $100.
16. Difference between Online and Offline Advertising? OR Can you differentiate between newspaper and online advertisements?
17. What is the difference between Impression and Conversion?

Set 4:

1. How would you describe the current advertising field as it stands right now?
2. What do you see as the future of advertising?
3. What types of advertising tools have you worked with?
4. Describe a time that you used an advertising strategy that failed.
5. Describe some of the advertising strategies/platforms/campaigns you have created.
6. What types of testing do you use to gauge the effectiveness of your advertising project?
7. What made you decide to go into advertising?
8. Do you understand our target market/demographic?
9. How would you compare advertising today to what it was like 10 years ago?
10. What do you consider the most effective current form of advertising?
11. What do you feel most unsuccessful companies lack in terms of advertising?
12. What do you consider an effective advertisement and how do you evaluate it?
13. How do you develop your advertising strategies?
14. What expertise do you have that makes you a better candidate than other applicants?
15. Do you believe there is such thing as “bad publicity?”
16. RTB/Programmatic Media Buyer Interview Questions (Source: Reddit)
17. Is RTB typically higher on the funnel or lower? Or does this typically depend on the kind of campaign?
18. What is third-party audience data? I understand that it's users that are cookie'd as a certain demographic/segment, but how is it used to buy impressions?
19. What about testing strategies? It seems to me that A/B testing wouldn't be as applicable to RTB outside of testing banners.
20. What is optimization like for a typical campaign? I understand the end goal of lowering the eCPA, but what kind of "variables" can you optimize on?
21. What makes DSPs different from one another?
22. Advertising Account Professionals (Interview Questions)
23. Have you ever failed to deliver on a commitment to a client?
24. How do you convey to your clients that your priority is what is right for his/her business?
25. Have you ever “fired” a client? Why?
26. How do you measure the impact of native advertising?
27. Discuss three reasons why account managers need to be proactive with clients.
28. Describe your process in determining whether or not to take a client’s business.
29. Have you initiated new ideas or better ways to do something than was currently being done?
30. How would you approach me if I was a potential client to get my business?
31. Talk about a time when a client disagreed with the advertising plan. How did you resolve the problem?
32. What is the best way to show you disagree with an idea?
33. How do you go about becoming an expert on the client’s business?
34. Have you ever said “no” to a client? If so, why?
35. Have you done anything to promote the agency to the client, beyond the work on your account?
36. Have you gone out of your way to integrate yourself into the client’s business? How?
37. What is the biggest crises with a client you have handled? What happened?
38. What trade publications do you subscribe to?
39. Do you think there is an ethical boundary in native advertising?
40. How do you identify possible client objections to the creative work?
41. Do you believe that native advertising is a fad or here to stay?
42. Describe your experience with programmatic advertising tools.
43. What is your level of experience with data mining and analytics?
44. Let me know if I've missed anything.