Expected Interview Questions for Programmatic Analyst/ Strategist/ Coordinator/ Inventory Manager/ Programmatic Ad Sales

Expected Questions (Source: Internet):

Set 1:

1. Discuss your experience with programmatic native advertising.
2. How would you work around mobile ad blocking?
3. Do you have experience dealing with digital ad fraud?
4. What has been your most successful mobile video campaign?
5. What strategies do you use to create content that engages consumers by speaking to their values?
6. How do you measure the impact of native advertising?
7. Discuss three reasons why account managers need to be proactive with clients.
8. Describe your process in determining whether or not to take a client’s business.
9. Have you initiated new ideas or better ways to do something than was currently being done?
10. Talk about a time when a client disagreed with the advertising plan. How did you resolve the problem?
11. What is the best way to show you disagree with an idea?
12. How do you go about becoming an expert on the client’s business?
13. Have you ever said “no” to a client? If so, why?
14. Have you done anything to promote the agency to the client, beyond the work on your account?
15. Have you gone out of your way to integrate yourself into the client’s business? How?
16. What is the biggest crises with a client you have handled? What happened?
17. What trade publications do you subscribe to?
18. Do you think there is an ethical boundary in native advertising?
19. How do you identify possible client objections to the creative work?
20. Do you believe that native advertising is a fad or here to stay?
21. What is your level of experience with data mining and analytics?

Set 2 :

1. Why are you interested in advertising as a career?
2. Describe an ad campaign that you think worked well.
3. Describe an ad campaign that you think did not work well.
4. What is your favorite campaign (both past and present) and why?
5. What tools have you used to create ad campaigns?
6. Do you have media planning experience?
7. How would you integrate social media into a national ad campaign?
8. If advertising became obsolete, what would be your next career choice, and why?
9. What keeps you motivated?
10. Explain the creative strategy and impact on the public of one of our current clients.
11. How do you measure the effectiveness of an advertising campaign?
12. How would you design and implement an advertising campaign for a new consumer product?
13. How would you persuade a customer that a product you are advertising is better than the competition's product?
14. What steps would you take to handle an unhappy client?
15. Do you believe that any publicity, even bad publicity, is good publicity?
16. What qualities do you think are needed to be successful in this field?
17. What are the major trends in advertising today?
18. What is the difference between marketing, sales, and advertising?
19. What is the most effective way to measure and track advertising campaigns?
20. What do you consider to be the most effective form of advertising and why?
21. Explain in one sentence, this company’s mission?
22. Do you understand this company's target market and clients?
23. How would you describe this agency?
24. Why would this agency be a good fit for you?
25. What unique skills and talent can you contribute to this company?

Set 3 :

1. Which media platform is best suited for running traffic in markets like weight loss or dating?
2. Do you have an understanding of HTML, JavaScript, CSS?
3. What are the tools that you use in AdOps?
4. What are the steps taken to resolve the discrepancy between two different ad servers?
5. Why are IP addresses not so reliable on mobile?
6. Campaign A is having CTR 7%, Campaign B having CTR 0.2$ while campaign C having CTR as 3%. Which one is the most performing campaign?
7. CPC campaign giving a CTR of 5%, what if the same ad, same targeting but used as a CPM model, what affect will be on CTR?
8. Campaign A has CTR 6%, Campaign B has CTR 2% and Campaign C has CTR 3.5%, suppose the cost is $1000 and Impression as 10,000. Calculate CPC for all three campaign and mention which Campaign will have the lowest CPC?
9. Tell one scenario where you will prefer CPC model then CPM model?
10. Calculate CPC for a campaign that costs $5 CPM and generates 50 clicks and 10,000 Impressions.
11. Which measurement metric can help you in deciding the campaign type between CPC and CPM?
12. A campaign running with CPM rate as $2 and having a CTR of 0.30%. Calculate what will be the CPC rate?
13. A Publisher rate for CPM type is $5 and $0.5 for CPC campaign type; say Impressions to be bought is 1,000,000. Now suppose the CTR is 5%, so which campaign type will be beneficial for the advertiser to take in such scenario?
14. A campaign running with CPC $0.5 and having a CTR of 0.25%. Calculate what will be the rate of CPM?
15. Calculate CPM for a campaign that costs $2 CPC and generates 50 clicks in 10,000 Impressions which results in total spent (cost) as $100.
16. Difference between Online and Offline Advertising? OR Can you differentiate between newspaper and online advertisements?
17. What is the difference between Impression and Conversion?

Set 4:

1. How would you describe the current advertising field as it stands right now?
2. What do you see as the future of advertising?
3. What types of advertising tools have you worked with?
4. Describe a time that you used an advertising strategy that failed.
5. Describe some of the advertising strategies/platforms/campaigns you have created.
6. What types of testing do you use to gauge the effectiveness of your advertising project?
7. What made you decide to go into advertising?
8. Do you understand our target market/demographic?
9. How would you compare advertising today to what it was like 10 years ago?
10. What do you consider the most effective current form of advertising?
11. What do you feel most unsuccessful companies lack in terms of advertising?
12. What do you consider an effective advertisement and how do you evaluate it?
13. How do you develop your advertising strategies?
14. What expertise do you have that makes you a better candidate than other applicants?
15. Do you believe there is such thing as “bad publicity?”

RTB/Programmatic Media Buyer Interview Questions (Source: Reddit)

1. Is RTB typically higher on the funnel or lower? Or does this typically depend on the kind of campaign?
2. What is third-party audience data? I understand that it's users that are cookie'd as a certain demographic/segment, but how is it used to buy impressions?
3. What about testing strategies? It seems to me that A/B testing wouldn't be as applicable to RTB outside of testing banners.
4. What is optimization like for a typical campaign? I understand the end goal of lowering the eCPA, but what kind of "variables" can you optimize on?
5. What makes DSPs different from one another?

Advertising Account Professionals (Interview Questions)

1. Have you ever failed to deliver on a commitment to a client?
2. How do you convey to your clients that your priority is what is right for his/her business?
3. Have you ever “fired” a client? Why?
4. How do you measure the impact of native advertising?
5. Discuss three reasons why account managers need to be proactive with clients.
6. Describe your process in determining whether or not to take a client’s business.
7. Have you initiated new ideas or better ways to do something than was currently being done?
8. How would you approach me if I was a potential client to get my business?
9. Talk about a time when a client disagreed with the advertising plan. How did you resolve the problem?
10. What is the best way to show you disagree with an idea?
11. How do you go about becoming an expert on the client’s business?
12. Have you ever said “no” to a client? If so, why?
13. Have you done anything to promote the agency to the client, beyond the work on your account?
14. Have you gone out of your way to integrate yourself into the client’s business? How?
15. What is the biggest crises with a client you have handled? What happened?
16. What trade publications do you subscribe to?
17. Do you think there is an ethical boundary in native advertising?
18. How do you identify possible client objections to the creative work?
19. Do you believe that native advertising is a fad or here to stay?
20. Describe your experience with programmatic advertising tools.
21. What is your level of experience with data mining and analytics?
22. Let me know if I've missed anything.

Cheers!

Let me know if I've missed anything.