Interview Questions for Programmatic Account Manager/ Campaign Manager/ Senior Manager

Set of Questions I faced till date:

1. How does your everyday work look like in Ad Tech?
2. Do you directly handle the campaigns on behalf of the clients?
3. Which is one of the most difficult/ challenging part to deal?
4. How do you define yourself as a Good Analyst?
5. How many clients do you handle?
6. Which is the highest revenue campaign you’ve handled?
7. Do you manage a team, or an individual consultant?
8. Is there any situation where you feel it’s tough to make the client understand the scenario?
9. Do you have knowledge in media planning?
10. What are the auction models in Programmatic?
11. How can you explain auction models in Layman's term?
12. How would you know how much budget should be allocated for any campaign?
13. What is approach of campaign optimization?
14. What are the steps you perform for optimization?
15. How often do you pull reports?
16. Do you pull reports yourself, or wait for the client to share?
17. How do you compare reports from 3rd party?
18. What all formulas do you use when comparing discrepancy reports from 3rd party
19. If you’ve given a specific budget to plan a campaign, how would you start planning it?
20. How would you approach the client to use PMP deals, or RTB in layman’s term?
21. Why impression discrepancies occur?
22. How to cope up with impression discrepancy?
23. How do you troubleshoot discrepancies? And how do you share the insights with the client?
24. What is a macro? How does it work?
25. How does cachebuster macro work?
26. Why cachebuster macro is required?
27. What is cachebuster macro isn’t implemented?
28. What are the possible scenarios of discrepancy between Moat and a DSP?
29. What if 3rd party is recording more impressions than DFP?
30. What if the 3rd party tags don’t have macros in it? Will DBM count an impression?
31. Will a DBM/DFP macro be readable by 3rd party?
32. What all are the ad formats or platforms that you’ve worked with?
33. What will be the optimal suggestion to increase the conversions?
34. How much do you have knowledge in Google Analytics?
35. Do you have knowledge with Analytics setup and reporting?
36. What is the difference between VAST and VPAID?
37. What is brand safety? How does it work?
38. How do you implement brand safety?
39. In terms of Brand Safety, what are your views?
40. How do you handle Ad Fraud?
41. Do you work on audience integration or segmentation?
42. How do you implement pixels?
43. Do you implement the pixels yourself in the client’s page?
44. How do you troubleshoot issues with pixels implementation?
45. What all parameters do you check when troubleshooting pixel implementation?
46. Have you worked on audience mapping? Or audience integration?
47. How do you know if the pixel is firing in the page?
48. Which tools do you use to work with pixels?
49. If an ad isn’t displaying as intended, do you create test page to preview?
50. What all steps do you perform if client says ‘my ad isn’t serving’?
51. What all tools do you use when troubleshooting an ad delivery?
52. How good are you with Google Developer Tools or Charles?
53. How often do you use web debugging tools?
54. What are the possibilities of LI not spending?
55. What is an Active View and how does it work?
56. How much comfortable are you with in-app ad serving?
57. How in-app conversions are tracked by third party tools?
58. What are the prerequisites of setting up a YouTube campaign in DBM?
59. What are some possible reasons for the difference in viewability across the two line items?
60. Can I use sensitive category creatives with Affinity audience?
61. What is viewability?
62. What is eCPM?
63. What are the possibilities that an LI will underspend?
64. How do you troubleshoot underspend campaign?
65. What if my TrueView campaign is overpend without making any changes?
66. Why DV360 over Google Ads?
67. How should my client plan to spend for DV360 over the next 3 month?
68. What are the KPIs that they will achieve via DV360?
69. Do you handle billing of your campaigns?
70. How do you present the performance of any campaign at the end of the flight? By any reports or presentation?
71. A client needs to set up a new store. He has an existing store in a metro city. Product is Apparel (fashion brand). How do you plan and setup the campaign to get more visitors in the new store?
72. What will be the approach, strategy, budget, creative format/ type
73. Which audiences will you prefer for fashion: Google audience or 3rd party? And why?
74. What might be the age group?
75. What message would you like to deliver through the creative?
76. How much budget should be allocated? How do you know how much budget is required?
77. How do you implement Header Bidding?
78. What is header bidding?
79. Are you familiar with Adx rules, blacklisting urls?
80. Hove you worked with other DSPs?
81. Are you familiar with DCM trafficking?
82.  What is Ad Mediation?
83. What is CDP and DMP?
84. How DMPs work?
85. Have you ever worked on Salesforce or Krux?
86. What is Cookie Syncing and Cookie matching?
87. How do you Integrate DMPs data into your platform?
88. What all tools have you handled in Ad Tech?
89. How do you compare performance with the help of Analytics?
90. Have you worked on in-app platform, or with SDK?
91. What all information are passed in an Ad Call?
92. Have you handled any other Demand Platform except DBM?*
93. How timeout is defined in Prebid?
94. How do you allocate accounts to your campaign manager (being an AM)?
95. Why Header Bidding / Prebid Code is implemented on the Header Part?
96. What will happen if I implement Prebid script on the Body?
97. How does the Programmatic Advertisement Ecosystem look like?
98. What are the challenges in handling an ad ops team?