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Interview Questions of Google AdWords

Interview Questions on Google AdWords

  1. Differences between Traditional Marketing and Digital Marketing 

  2. What is an ad?

  3. What are Google ads? 

  4. How does Google ads work?

  5. What is an ad rank?

  6. Explain Quality score of an ad and how to calculate quality score?

  7. What is CTR?

  8. How does a search campaign work?

  9. What are the different bid strategies available  for search campaigns?

  10. What are the different campaign types available in Google ads? 

  11. Explain about phrase match and exact match

  12. Explain about broad match and broad match modifier 

  13. What is a negative keyword and how does it work?

  14. What is an ad extension and what are the different types of ad extensions? 

  15. What is a sitelink extension? 

  16. What is a callout extension?

  17. What is a call extension?

  18. What is a review extension and is it available in Google ads?

  19. What is ad scheduling?

  20. What is ad rotation?

  21. What is frequency capping ? 

  22. What are the options that can not be changed after creating an account?

  23. What is the return on ad spent and how to calculate it? 

  24. What is the search term report in Google ads?

  25. Explain about keyword insertion ads

  26. What is an auction insight report? 

  27. How does location targeting work in Google ads? 

  28. What are the different targeting methods for display and video ads? 

  29. What is automatic and managed placements? 

  30. Explain CPM bidding for display campaign

  31. Difference between CPC, CPV and CPM? 

  32. What are the automated bid strategies? 

  33. What is smart bidding?

  34. Explain about Google ads double serving policy

  35. What is conversion tracking? 

  36. How to create a conversion tracker? 

  37. Explain about every and one count of conversion

  38. What is call conversion? 

  39. What is GFN ( Google Forwarding Number) and how does GFN work? 

  40. What is call only ads and how it works? 

  41. Explain about different types of video ads (true view and in stream ads) 

  42. What are bumper ads?

  43. What are the differences between display URL and destination URL? 

  44. How does keyword planner work? 

  45. How does shared budget work? 

  46. What is remarketing? How does remarketing work? 

  47. How to create your own remarketing campaign and how to create remarketing tag for Google Ads? 

  48. What are the standard and dynamic remarketing? 

  49. What is shopping ads and how to create shopping ads in Google ads ? 

  50. What is Google merchant center ?

  51. How to create feeds in a merchant center account?

  52. How to create multi client merchant center accounts? 

  53. What are the payment methods available in Google Ads account? 

  54. Explain about automatic payment method in Google Ads account. 

  55. What are the payment methods available for Google Ads account in India? 

  56. Is debit card available as a payment method for Google Ads account in India?

  57. Explain the eligibility criteria for applying for Invoicing.

  58. What is ALO and consolidated billing in Google Ads?

  59. What is Google Ad grant? 

  60. How to apply for Google Ad grants?

  61. What are the different types of access level in Google Ads account?

  62.  What are the steps that need to be taken if an ads gets disapproved?

  63. What is IP exclusion?

  64. What is promotional code in Google ads and how does a promotional code work in Google Ads account?

  65. What is Call Only ad? What is call conversion?

  66. How  to report call conversion?

  67. How can we check the preview of the ads created in Google Ads account itself?

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